Silhouette fallout shelter sign8/19/2023 The campaign will emphasize buprenorphine or “bupe” for short. “What we know is that there is ample evidence to support medication-assisted treatment,” Farley said, adding that it was considered the gold standard for treating opioid use disorder. The goal is not only to reach those who are homeless users out in the open but also the “hidden population” of Philadelphians injecting or taking pills in the privacy of their houses, as well as the bilingual Spanish/English community, Philadelphia Health Commissioner Thomas Farley during a press conference last week. Pop-up advertisements on social media along with on TV and radio will also be part of the campaign. The campaign will place posters along SEPTA’s Market-Frankford Line and Philadelphia bus shelters, as well as two billboards along I-95 and one along Route 1. Stories like Tsiaras’ alongside an extreme fatal drug overdose rate – the city had just under 1,200 drug-related deaths last year – have motivated Philadelphia to launch a major media campaign with the tagline, “Bupe Works.” Bupe is short for buprenorphine, an FDA-approved partial opioid agonist that can treat addiction to narcotics. I don’t have no cravings or nothing.” The trusted alternative? He started working again at the pizza shop. He made amends with his parents and moved back into their Fishtown home. “Everything started falling into place,” Tsiaras said. Eventually, a counselor suggested Tsiaras try Suboxone, an opioid replacement drug like methadone but that doesn’t require daily clinic visits. Then Tsiaras lived with his parents for a few months before making his way to Kensington to start using heroin again.īut he also started going to Prevention Point Philadelphia, one of the largest needle exchanges in the country that offers medical and other services, just to hang out. About two years ago, he decided to detox off of methadone himself and wound up in an emergency room and nearly died.
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